Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
A brand with a #1 Google ranking for its primary keyword received zero AI-powered product recommendations last month. Meanwhile, a competitor with weaker traditional SEO visibility captured 34% of AI-generated mentions in the same category. This competitive intelligence briefing breaks down who's winning in generative commerce—and exactly why.
67% of consumers who receive an AI product recommendation buy within 24 hours—yet 78% of e-commerce brands are completely invisible to the AI engines driving those purchases. Here's what that means for your business, and what to do about it now.
AI-powered search adoption jumped from 28% to 58% in a single year. Most e-commerce brands are still optimizing for a search paradigm that's rapidly becoming obsolete. Here's what generative engine optimization (GEO) is, why it's a parallel discipline—not an evolution of SEO—and what your brand needs to do differently right now.
A structural visibility crisis is quietly reshaping e-commerce. With $1.2 trillion in revenue set to flow through AI assistant recommendations by 2027, the brands that fail to appear in ChatGPT, Perplexity, and Claude responses aren't losing clicks—they're being excluded from an entirely new discovery channel. This analysis reveals why most brands are invisible to AI search, what signals actually drive AI citations, and the specific strategies that move brands from invisible to indispensable.
AI search is rewriting the rules of e-commerce discovery—and the brands that understand the new economics first will capture a disproportionate share of $194 billion in AI-influenced transactions by 2026. Here's the financial case for acting now.
Less than 7% of mid-market e-commerce brands appear in AI assistant recommendations — even when they rank on page one of Google. Here's why AI invisibility is a structural problem, not an SEO problem, and what the hidden barriers actually are.
Your Google rankings are working—but they're invisible to 58% of consumers who now use AI assistants to discover products. Here's what's really happening, why it matters, and how to close the gap before your competitors do.
Traditional SEO success is masking a dangerous blind spot. Here's what the data reveals about AI search visibility—and why the brands acting now will be nearly impossible to displace.
In 2024, more than half of all consumers turned to AI assistants before making a purchase decision. If your brand isn't in the training data, it doesn't exist in their results—no matter how well you rank on Google. Here's what's really happening, and what brands can do about it.
Only 9% of brands recommended by ChatGPT overlap with top Google Shopping results. If your SEO strategy stops at Google, you're already invisible to the fastest-growing search channel in e-commerce. Here's what's changed—and what to do about it.
Hexagon's analysis of 50,000+ AI shopping queries reveals a compounding revenue crisis hiding in plain sight—and most brands don't even know it's happening to them.
What does it take for a brand to earn a recommendation from an AI engine—and why are the rules fundamentally different from traditional SEO? The answer lies in a trust architecture that AI systems have quietly inherited, refined, and made more demanding than anything marketers have faced before.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.