Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
With 58% of U.S. consumers now using AI to research products before buying, brand invisibility in AI systems isn't a technical inconvenience—it's a revenue crisis. Here's why most e-commerce brands are structurally excluded from AI training data, and how to achieve real visibility within weeks.
AI crawlers now account for 18% of all web traffic—and they're reading your product pages completely differently than Google does. Here's the technical survival guide for e-commerce marketers who've mastered traditional SEO but haven't yet prepared for the AI search era.
When a customer asks ChatGPT to recommend the best wireless earbuds, only a handful of brands make the cut—and the rules determining who gets recommended have nothing to do with your Google ranking. Here's what e-commerce brands need to know about the algorithms reshaping product discovery.
A Hexagon study of 50,000 AI-generated product recommendations reveals a stark 82/18 visibility split—and the specific, measurable authority signals separating brands that get cited from those that simply don't exist in the AI-driven discovery landscape.
With 55% of U.S. consumers now using AI to discover products, e-commerce brands invisible to ChatGPT are losing customers to a structural data problem—not a marketing failure. Here's what's causing it and exactly how to fix it.
When a customer asks an AI assistant which product to buy, your brand either appears in the answer—or it doesn't. This guide reverse-engineers the multi-factor recommendation algorithm that determines which products win in AI search, and what marketing teams need to do right now to be among them.
A new analysis of 100,000 AI-generated product recommendations reveals that paid search dominance is nearly irrelevant in generative search—and that a completely different authority model is already determining which brands win the $84 billion AI-influenced commerce opportunity.
AI citations are reshaping how fashion consumers discover brands—and 70% of AI-generated product recommendations already include at least one cited source. Here's what fashion e-commerce brands need to know to stay visible in the generative search era.
Emerging e-commerce brands are losing the AI recommendation race before it even starts—not because their products are inferior, but because the system is structurally stacked against them. Here's how to fight back.
Approximately 71% of all AI-generated product recommendations flow to just 3% of e-commerce brands—and with AI-influenced commerce projected to reach $1.2 trillion by 2027, the window to compete for citation share is open but closing fast. Here's what separates the brands winning the AI citation economy from everyone else.
Multimodal AI is rewriting the rules of e-commerce product discovery. Here's what fashion brands need to know—and do—before the window of opportunity closes.
Eighty-four percent of food-related Google searches now trigger an AI Overview—and most food brands aren't in it. Here's what the shift to AI-driven discovery means for your brand, and exactly how to win.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.