Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Your Google rankings are working—but they're invisible to 58% of consumers who now use AI assistants to discover products. Here's what's really happening, why it matters, and how to close the gap before your competitors do.
Traditional SEO success is masking a dangerous blind spot. Here's what the data reveals about AI search visibility—and why the brands acting now will be nearly impossible to displace.
In 2024, more than half of all consumers turned to AI assistants before making a purchase decision. If your brand isn't in the training data, it doesn't exist in their results—no matter how well you rank on Google. Here's what's really happening, and what brands can do about it.
Only 9% of brands recommended by ChatGPT overlap with top Google Shopping results. If your SEO strategy stops at Google, you're already invisible to the fastest-growing search channel in e-commerce. Here's what's changed—and what to do about it.
Hexagon's analysis of 50,000+ AI shopping queries reveals a compounding revenue crisis hiding in plain sight—and most brands don't even know it's happening to them.
What does it take for a brand to earn a recommendation from an AI engine—and why are the rules fundamentally different from traditional SEO? The answer lies in a trust architecture that AI systems have quietly inherited, refined, and made more demanding than anything marketers have faced before.
AI search is no longer a niche experiment. With 13% of U.S. adults now using AI chatbots as their primary search tool—and that number climbing fast—e-commerce brands that ignore AI search optimization are already losing customers to competitors who don't.
Seventy-one percent of consumers expect personalized brand interactions—yet most health and wellness companies are still delivering generic experiences. Discover how AI-powered personalization is reshaping product discovery, driving 35% higher conversion rates, and positioning forward-thinking wellness brands for dominance in a $188 billion market.
AI-powered search is already reshaping how 180 million+ weekly users discover and buy products. Here's why e-commerce brands that don't adapt their strategy in 2024-2025 risk becoming invisible to their highest-intent customers—and what to do about it.
AI-powered personalization is reshaping e-commerce—but the same systems driving revenue are creating regulatory exposure and eroding consumer trust. Here's how CMOs can turn ethical AI into a competitive advantage before regulators and customers force the issue.
Small e-commerce brands no longer need massive ad budgets to compete for customer attention. AI search is rewriting the rules of product discovery—and the brands that understand this shift now will capture disproportionate market share before the window closes.
AI is reshaping how consumers discover beauty products—and most brands are invisible to it. Here's what AI citation is, why it drives 45% higher conversion rates, and exactly how to secure it before the competitive window closes.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.