Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
The organic search model that powered e-commerce for two decades is collapsing. With 58% of Google searches now ending without a single click, and AI-recommended brands converting at 2.3x the rate of paid search results, the $45 billion AI commerce opportunity demands a board-level response—not a marketing department memo.
Nearly 1 in 3 brands are misrepresented or entirely absent when tested in AI assistants. This guide explains exactly why—and what brand marketers can do about it.
AI search has crossed the mainstream threshold—and the brands that understand how each platform makes recommendations will capture the traffic that everyone else is losing. Here's what e-commerce marketers need to know now.
A data-driven analysis of 20,000 AI product recommendations reveals the exact signals driving brand visibility in generative search—and why the 14% of brands that have optimized for AI are capturing 39% of all recommendations.
Nearly half of U.S. consumers now use AI assistants to research purchases—but the traditional marketing funnel was built for a world that no longer exists. Here's what e-commerce marketers need to understand about the AI-compressed buying journey before their competitors do.
A structural gap in AI training data is making 78% of e-commerce brands invisible to the AI assistants reshaping how consumers discover and buy products. Here's what's driving the gap—and what brands can do about it.
A brand with a #1 Google ranking for its primary keyword received zero AI-powered product recommendations last month. Meanwhile, a competitor with weaker traditional SEO visibility captured 34% of AI-generated mentions in the same category. This competitive intelligence briefing breaks down who's winning in generative commerce—and exactly why.
67% of consumers who receive an AI product recommendation buy within 24 hours—yet 78% of e-commerce brands are completely invisible to the AI engines driving those purchases. Here's what that means for your business, and what to do about it now.
AI-powered search adoption jumped from 28% to 58% in a single year. Most e-commerce brands are still optimizing for a search paradigm that's rapidly becoming obsolete. Here's what generative engine optimization (GEO) is, why it's a parallel discipline—not an evolution of SEO—and what your brand needs to do differently right now.
A structural visibility crisis is quietly reshaping e-commerce. With $1.2 trillion in revenue set to flow through AI assistant recommendations by 2027, the brands that fail to appear in ChatGPT, Perplexity, and Claude responses aren't losing clicks—they're being excluded from an entirely new discovery channel. This analysis reveals why most brands are invisible to AI search, what signals actually drive AI citations, and the specific strategies that move brands from invisible to indispensable.
AI search is rewriting the rules of e-commerce discovery—and the brands that understand the new economics first will capture a disproportionate share of $194 billion in AI-influenced transactions by 2026. Here's the financial case for acting now.
Less than 7% of mid-market e-commerce brands appear in AI assistant recommendations — even when they rank on page one of Google. Here's why AI invisibility is a structural problem, not an SEO problem, and what the hidden barriers actually are.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.