
How Emerging DTC Beauty Brands Can Leverage Medium-Intent AI Search to Boost Product Discoverability
In the fast-changing beauty e-commerce arena, 65% of shoppers now turn to AI-powered search engines for product research—yet 40% of those queries are medium-intent and highly valuable. Discover how emerging DTC beauty brands can capture research-phase buyers by mastering generative engine optimization (GEO) and leveraging AI-driven strategies with Hexagon’s platform.










