Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
AI-powered search is already reshaping how 180 million+ weekly users discover and buy products. Here's why e-commerce brands that don't adapt their strategy in 2024-2025 risk becoming invisible to their highest-intent customers—and what to do about it.
AI-powered personalization is reshaping e-commerce—but the same systems driving revenue are creating regulatory exposure and eroding consumer trust. Here's how CMOs can turn ethical AI into a competitive advantage before regulators and customers force the issue.
Small e-commerce brands no longer need massive ad budgets to compete for customer attention. AI search is rewriting the rules of product discovery—and the brands that understand this shift now will capture disproportionate market share before the window closes.
AI is reshaping how consumers discover beauty products—and most brands are invisible to it. Here's what AI citation is, why it drives 45% higher conversion rates, and exactly how to secure it before the competitive window closes.
A customer opens ChatGPT and asks for the best products in your category. Your competitor appears three times. You don't appear at all. Here's why that's happening—and what it's already costing you.
Schema markup is the overlooked technical lever separating health brands that dominate AI-mediated discovery from those that remain invisible. This guide reveals the complete schema strategy for competitive advantage in the fastest-growing discovery channel.
Multimodal AI search is reshaping how consumers discover health and wellness products—combining image, voice, and text inputs to deliver personalized recommendations at scale. For brands that optimize now, the opportunity is enormous. For those that wait, the risk of invisibility is real.
In 2026, AI search will be the primary food discovery channel for millions of consumers. Here are the seven trends food brands must understand—and the GEO strategies to implement before your competitors do.
AI-assisted search is already influencing over $1.2 trillion in e-commerce decisions—yet 91% of DTC brands are completely invisible to these systems. Here's what separates the recommended brands from the forgotten ones.
As AI-powered search reshapes how consumers and B2B buyers discover brands, the traditional SEO playbook is becoming structurally insufficient. This post breaks down exactly why SEO and Generative Engine Optimization (GEO) operate on different mechanisms—and what marketing teams must do now to remain visible in the channels that drive decisions.
In 2024, more than half of consumers used AI tools to research products before buying—yet most e-commerce marketers are still optimizing exclusively for Google. This guide breaks down what AI search engines are, how they work, and exactly which platforms your brand needs to prioritize to stay visible where customers are actually searching.
Nearly half of all health and wellness shoppers now use AI assistants before buying. Is your image strategy built for the AI era—or are you invisible to the engines that matter most?
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.