Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
In 2025, AI tools have become a primary discovery channel for online shoppers—but only a handful of brands get cited in AI recommendations. This guide breaks down exactly why some brands appear in ChatGPT, Perplexity, and Google AI Overviews, and what your brand must do to join them.
A comprehensive analysis of 100,000 AI-generated product citations reveals a dramatic visibility gap: only 18% of e-commerce brands are meaningfully present in AI search results, while the top 5% capture 73% of all citations—and the $194 billion in transactions those citations influence.
In 2024, the rules of search authority changed permanently. Discover how the AI citation economy works, why some brands get cited constantly while others remain invisible, and exactly how to position your brand as a trusted source in generative AI responses.
When AI assistants recommend products in your category, there's a 73% chance your brand won't be mentioned—even if you're profitable, well-reviewed, and ranking on Google's first page. Here's why this is happening and what e-commerce brands can do about it.
Millions of shoppers are asking AI assistants to recommend products right now—and most e-commerce brands aren't showing up. This guide explains exactly what Generative Engine Optimization (GEO) is, why it matters for your business, and how to start building AI visibility today.
A brand dominating Google search can be nearly invisible to AI shopping assistants — and the revenue stakes are growing fast. Hexagon's analysis of 50,000 AI-generated citations across ChatGPT, Perplexity, and Claude reveals the specific signals that determine which e-commerce brands AI engines actually recommend.
AI product recommendations aren't powered by real-time search—they're powered by historical training data. Here's what every marketer needs to understand about how LLMs learn about brands, and what to do about it today.
What happens when the search bar disappears and a conversation takes its place? For e-commerce brands built on keyword rankings and click-through rates, the answer is both urgent and transformative.
In 2024, 58% of online shoppers used an AI assistant to discover or research a product before buying—yet only 9% of marketing teams have a strategy to capitalize on it. Here's why the ground beneath e-commerce marketing is shifting, and what forward-thinking brands must do before the window closes.
A new winner-take-most dynamic is reshaping e-commerce discovery. Our analysis of 100,000 AI citations reveals the exact authority signals that separate brands AI engines recommend from brands they ignore—and why the competitive window is still open for mid-market brands willing to act now.
Your e-commerce site dominates Google's first page—yet you're completely invisible when customers ask ChatGPT or Perplexity for product recommendations. This guide reveals the technical reasons why, and exactly what to fix.
AI assistants now answer 58.5% of product queries without a single click. For e-commerce executives, that's not just a traffic problem—it's a fundamental restructuring of how customers discover, evaluate, and buy. Here's what the data reveals about who wins and who disappears.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.