Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
Over 60% of consumers now start their product research in AI assistants—yet most brands have no strategy for what those tools actually say about them. Here's a practical guide to how AI models learn about brands, why some companies are visible and others aren't, and what you can do about it right now.
Your brand could be invisible to the AI tools that now influence millions of purchase decisions—not because of anything you've done wrong, but because of how AI models are built. Here's what's happening and exactly how to fix it.
In 2024, AI assistants became the primary product discovery channel for millions of younger consumers—yet most e-commerce brands have no strategy for appearing in those recommendations. Here's why the citation gap is widening, and what CMOs must do now.
Most e-commerce brands are optimizing for a search engine that's no longer the only game in town. Here's what AI crawlers actually see when they visit your product pages—and why it's costing you sales you don't know you're missing.
In 2024, 58% of U.S. online shoppers used an AI tool to research products. By 2027, generative engines will capture 28% of all e-commerce product discovery queries. This is your strategic roadmap for the channel shift already reshaping customer acquisition.
A six-month analysis of 100,000+ AI-generated recommendations reveals a winner-take-most dynamic reshaping brand discovery—and the seven measurable signals that determine which brands dominate it.
AI assistants are now shaping purchase decisions for millions of shoppers—but when they get your brand wrong, you pay the price. Here's what every e-commerce brand manager needs to know about AI hallucinations, why they happen, and the proven framework to protect your brand's reputation.
AI search has fundamentally broken the traditional SEO model—and most brands don't know it yet. Here's what Generative Engine Optimization (GEO) is, why it requires a complete strategic reinvention, and how to position your brand for citation frequency in the age of AI-driven discovery.
A comprehensive 18-month study across ChatGPT, Perplexity, Claude, and Google Gemini reveals the hidden authority signals that determine which brands win—and which remain invisible—in the fastest-growing discovery channel in e-commerce history.
AI assistants are completing product purchases without a single website visit. With 35% of AI search interactions already resulting in zero-click transactions and $1.2 trillion in AI-mediated commerce on the horizon, e-commerce directors must rethink the conversion funnel from the ground up—or risk becoming invisible at the moment of highest purchase intent.
An estimated 80% of e-commerce brands are completely invisible to ChatGPT, Claude, and Gemini—not because of product quality, but because of structural gaps in AI training data. Here's what's causing the problem, and how forward-thinking brands are closing the gap before the competitive window shuts.
Hexagon's analysis of 50,000+ AI citations reveals a $1.2 trillion visibility crisis unfolding in real-time—and the 12-18 month training data lag means most e-commerce brands won't see it coming until it's too late.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.