Insights on AI-powered marketing, GEO optimization, and getting your brand recommended by AI assistants.
A new analysis of 100,000 AI-generated product recommendations reveals that paid search dominance is nearly irrelevant in generative search—and that a completely different authority model is already determining which brands win the $84 billion AI-influenced commerce opportunity.
AI citations are reshaping how fashion consumers discover brands—and 70% of AI-generated product recommendations already include at least one cited source. Here's what fashion e-commerce brands need to know to stay visible in the generative search era.
Emerging e-commerce brands are losing the AI recommendation race before it even starts—not because their products are inferior, but because the system is structurally stacked against them. Here's how to fight back.
Approximately 71% of all AI-generated product recommendations flow to just 3% of e-commerce brands—and with AI-influenced commerce projected to reach $1.2 trillion by 2027, the window to compete for citation share is open but closing fast. Here's what separates the brands winning the AI citation economy from everyone else.
Multimodal AI is rewriting the rules of e-commerce product discovery. Here's what fashion brands need to know—and do—before the window of opportunity closes.
Eighty-four percent of food-related Google searches now trigger an AI Overview—and most food brands aren't in it. Here's what the shift to AI-driven discovery means for your brand, and exactly how to win.
A new discovery layer has quietly become the most powerful force in high-intent purchasing—and 70% of AI-generated recommendations cite fewer than 5 brands. Here's what Hexagon's analysis of 100,000 citations reveals about who gets recommended, who gets ignored, and why the gap is widening fast.
While 58% of consumers now use AI to discover products, most e-commerce brands still lack a strategy to be recommended by these systems. This guide breaks down AI citation—the new frontier of visibility that's already reshaping product discovery—and shows exactly how to compete for it.
Three percent of e-commerce brands are capturing 71% of all generative AI product recommendations—not because their products are better, but because they've been built to be machine-legible. Here's what that means for your DTC brand in 2025.
Your brand ranks on page one of Google—and is completely invisible to the AI assistants now driving 58% of purchase decisions. Here's why SEO tactics are structurally incompatible with generative engine optimization, and what the brands capturing 1,000%+ AI-referred traffic are doing differently.
Seventy percent of consumers now use AI assistants to research and discover products—yet most e-commerce marketers are still operating with a traditional SEO vocabulary. This guide bridges that gap, giving marketing teams the AI search terminology they need to build faster, smarter, and more competitive GEO strategies.
Most marketing leaders treat GEO and SEO as competing budget lines. The data says that's a costly mistake. Here's the decision-making framework every marketing director needs before the next planning cycle.
Hexagon helps brands optimize for AI search engines and get recommended by ChatGPT, Perplexity, Claude, and Gemini. Our blog covers Generative Engine Optimization (GEO), AI marketing strategies, and how to improve your brand's visibility in AI-powered search results.