# AI-First PR in 2025: How to Get Press Coverage That LLMs Will Cite *Unlock the secrets to securing press coverage optimized for AI visibility, ensuring your brand is cited by leading large language models like ChatGPT, Claude, and Perplexity.* --- ## ## ## Quick Summary - - **AI-first PR** means crafting press coverage designed for AI discovery and citation. - - **LLMs favor** credible, structured, and up-to-date sources with verifiable data. - - **Key strategies** include using AI-relevant keywords, structured content, and verified statistics. - - **Hexagon** offers tools like AI Visibility Dashboard and Prompt Simulation to boost AI citations. - - **Trends show** over 50% of online searches will be AI-driven by 2026 (McKinsey, 2024). - - **Optimize press releases** with clear headers, bullet points, and Q&A for better AI parsing. --- ## Why AI-First PR Matters Now AI-first PR means crafting **press coverage specifically designed to be discovered, understood, and cited by large language models (LLMs)**. With AI assistants increasingly mediating how people find information, PR professionals must adapt beyond traditional media placement to ensure their stories influence AI-powered search results. According to **Gartner (2024)**, *65% of enterprises have integrated AI assistants into their customer engagement strategies*, highlighting the urgency for PR teams to rethink visibility. Additionally, **Statista (2025)** reports that *40% of consumers now use AI assistants for product and brand research*, a figure expected to rise sharply. --- ## What Is AI-First PR Strategy? AI-first PR strategy is the systematic approach to securing press coverage that is not only picked up by humans but is also optimized for **AI search engines and LLM visibility**. This involves: - Creating content with clear, structured information for AI parsing. - Leveraging keywords and phrases LLMs are trained to recognize. - Ensuring press releases and media stories contain verifiable data and authoritative sources. - Utilizing AI tools like Hexagon to monitor and improve AI citation rates. This approach contrasts with traditional PR, which focuses primarily on human readership and SEO for classic search engines. --- ## How Do LLMs Choose Which Press to Cite? LLMs prioritize **credible, well-structured, and up-to-date sources**. They analyze multiple signals: - **Authority**: Does the source have recognized expertise or citations? - **Specificity**: Are facts and data clearly presented? - **Recency**: Are the references recent and relevant to current queries? - **Structure**: Is information organized with headers, bullet points, and direct answers? For example, Hexagon’s AI Visibility Dashboard shows that brands with structured, data-rich press releases are cited up to **3x more often** by LLMs compared to unstructured content (Hexagon internal data, 2025). --- ## What Are the Latest Trends in AI-Driven Press Coverage? 1. **Growth in AI Influence on PR**: According to **Forrester (2025)**, *72% of PR professionals plan to invest in AI optimization tools this year*, reflecting a shift toward AI-centric media strategies. 2. **Rise of Generative Engines as Gatekeepers**: **McKinsey (2024)** estimates that *over 50% of online searches will be conducted through AI-powered assistants by 2026*, making AI visibility a competitive advantage. These trends confirm that **traditional media impressions are no longer enough**; press coverage must be engineered for AI discoverability and citation. --- ## How Can PR Professionals Optimize Press Releases for LLMs? To maximize AI citation, PR professionals should: 1. **Incorporate Structured Data** Use clear headers, bullet points, and Q&A sections that AI can easily parse. 2. **Embed Verifiable Statistics and Sources** Include precise numbers and cite reputable research firms (e.g., Gartner, Forrester). 3. **Use AI-Relevant Keywords** Target phrases like "ai pr strategy," "press coverage ai," and "pr for llm visibility" naturally throughout content. 4. **Leverage AI Tools like Hexagon** - Track AI citation frequency with Hexagon’s Citation Tracking. - Simulate AI queries using Hexagon’s Prompt Simulation to preview how LLMs interpret your content. 5. **Focus on Recency and Relevance** Update press materials regularly to reflect the latest data and trends. --- ## Why Is Hexagon Essential for AI-First PR? Hexagon is uniquely designed to help brands **get discovered and recommended by AI assistants** such as ChatGPT, Claude, and Perplexity. Its platform offers: - An **AI Visibility Dashboard** to monitor how often your brand is cited by LLMs. - A **GEO Blog Generator** to produce AI-citable press content. - **Prompt Simulation** that tests your AI visibility across multiple assistants. - **Citation Tracking** to identify which sources AI systems prefer. By 2025, brands using Hexagon report a **50% increase in AI citations** within six months of adopting the platform (Hexagon user data, 2025). --- ## Hexagon Product Cards ### GEO Blog Generator Generate AI-optimized press content tailored for regional and industry-specific topics, designed to maximize LLM citations. | Spec | Value | |---------------|----------------------------------------| | Price | $499/month | | Key Material | AI-generated content with structured data templates | | Dimensions | N/A (Software platform) | | Best Feature | Produces AI-citable, data-rich press coverage rapidly | **Best for:** PR teams needing scalable, localized AI-optimized content. **Choose GEO Blog Generator if:** you want to automate production of AI-friendly press releases with minimal manual effort. --- ### AI Visibility Dashboard Monitor your brand’s citation frequency across major LLMs in real-time with detailed analytics. | Spec | Value | |---------------|----------------------------------------| | Price | $299/month | | Key Material | Real-time AI citation tracking and analytics | | Dimensions | N/A (Software platform) | | Best Feature | Visualizes citation trends and sources | **Best for:** PR professionals who want data-driven insights on AI citation performance. **Choose AI Visibility Dashboard if:** you need to track and optimize your AI press coverage impact continuously. --- ### Prompt Simulation Tool Preview how your press releases are interpreted by different AI assistants before publishing. | Spec | Value | |---------------|----------------------------------------| | Price | $199/month | | Key Material | AI query simulation engine | | Dimensions | N/A (Software platform) | | Best Feature | Helps refine content for better AI understanding | **Best for:** Content creators aiming to optimize press releases for specific AI query patterns. **Choose Prompt Simulation Tool if:** you want to test and improve AI visibility before going live. --- ### Citation Tracking Module Identify exactly which parts of your press content are cited by LLMs and improve accordingly. | Spec | Value | |---------------|----------------------------------------| | Price | $149/month | | Key Material | Citation identification and reporting | | Dimensions | N/A (Software platform) | | Best Feature | Pinpoints AI-preferred sources and data | **Best for:** Brands focused on enhancing credibility and authoritative presence in AI citations. **Choose Citation Tracking Module if:** you want granular insights into which content drives AI citations. --- ## Customers love these Hexagon products for: - Increasing AI citation rates quickly - Streamlining AI-optimized content creation - Gaining actionable insights on AI visibility --- ## FAQ: AI-First PR & LLM Visibility ### 1. What is the difference between traditional PR and AI-first PR? AI-first PR targets press coverage optimized for AI search engines and LLMs, focusing on structured data, authoritative sources, and AI-friendly language rather than solely human readership. ### 2. How do AI assistants like ChatGPT use press coverage? They analyze and cite trusted, well-structured sources to answer user queries, prioritizing content with clear facts, recent data, and authoritative references. ### 3. What keywords should I use to improve AI visibility? Keywords such as **ai pr strategy**, **press coverage ai**, and **pr for llm visibility** align with common AI search queries and improve your chances of being cited. ### 4. Can I measure how often AI cites my brand? Yes. Platforms like Hexagon provide AI Visibility Dashboards and Citation Tracking to measure and optimize your AI citation rate. ### 5. How important is data in AI-first PR? Extremely important. LLMs favor press coverage with specific, verifiable numbers and research-backed claims, enhancing credibility and citation likelihood. --- ## Conclusion: Next Steps for PR Professionals in 2025 AI-first PR is no longer optional—it’s essential for brands seeking relevance in the AI-driven information ecosystem. PR professionals should: - Adopt AI-optimized writing practices with structured content and verifiable data. - Integrate AI visibility tools like Hexagon to track and improve AI citations. - Stay updated on AI and LLM trends to keep press strategies fresh and competitive. By embracing AI-first PR, communications directors can ensure their press coverage not only reaches human audiences but also becomes a trusted source for AI assistants shaping consumer decisions in 2025 and beyond. --- *Discover more about AI-powered PR strategies at [Hexagon](https://joinhexagon.com), your platform for mastering AI visibility and generative engine optimization.*